Doing it Jivana Style

Samantha Alfred is the brainchild behind Jivana Style's Ethnic greeting cards and gift range. As well as designing all the products which include Indian style Wedding invitations and Desi gifts for Indians and multi-ethnic audiences, Sam has her ear to the ground, developing products as a direct response to the latest British Asian and multi-cultural trends seen in the UK - offering only high quality cards and gifts with no compromise on design.

With inspiration from her mehndi background, Sam created one of the UK's first handmade range of henna cards - these gorgeous cards are available to buy online here or through various retailers nationwide including Clinton Cards. The Mehndi Art collection is a true reflection of the richness of Asian culture, created with intricate patters and hand finished with with gems and glitter.

Clinton Cards was one of the first to spot Jivana Style's potential and quickly rolled out our range of Asian cards into 100 stores nationwide. In turn this has paved the way for other Asian & Ethnic card companies to successfully enter the market.

Royal Invitation

Samantha Alfred, founder of Jivana Style, was invited by the Master of The Household to attend a reception hosted by Her Majesty the Queen and Duke of Edinburgh at Buckingham Palace on October 13th 2009. The reception, held in advance of the State Visit of The President of the Republic of India, included a hand picked guest list of the nations top 300 Asian business men and women, British Asian comedians, TV presenters and actors, of which Jivana Style's Samantha Alfred was one. Arriving in a Rolls Royce, the evening kicked off with Bollywood dance entertainment, followed by champagne and canapés, after the Queen and Duke received and welcome each of their guests individually. Samantha commented "It was a privilege to be invited to Buckingham Palace, and an honour to be presented to Her Majesty the Queen and to talk about my business. The Queen made me feel so at ease and so interested in what I had to say! It was such an amazing evening meeting so many interesting people from the UK's British Asian business and media world."

Jivana Style on BBC News

Thursday 5th February 2009, saw Samantha Alfred and Jivana Style appearing on the national BBC News, seen on breakfast and lunchtime news and on BBC London news. Samantha comments, "We are thrilled that our story is news worthy"....If you missed it click here to watch the video online on the BBC news website. (URL: http://news.bbc.co.uk/go/em/fr/-/1/hi/england/7876024.stm)

Press Coverage Since Jivana Style was officially launched in early 2006, Samantha has been making local and national headlines with her range of Asian greeting cards in the form of quirky Asian cartoons and Henna and Indian inspired designs. Following the tremendous feedback at the London Mela and Mega Mela in Birmingham, the company has been growing from strength to strength with new ethnic greeting card lines and desi gifts being launched regularly. Sam is seen here in the Hounslow Chronicle with a selection of her Asian birthday cards

National TV, Radio & Newspapers

Samantha and Jivana Style have featured across the nation on radio, TV and in newspapers including the BBC TV shows Dragon's Den and Working Lunch, radio shows on the Asian Network and BBC West Midlands and national press coverage in the Independent and the Daily Express. We have also been featured in the Asian press - Asiana Magazine, Zee TV magazine, Asian Lite, Eastern Eye, Mela UK and Dr Desi to name but a few.


For full stories in the above media please visit: www.jivanastyle.com and go to our PRESS page or click here

The Independent - September 2008 Jivana Style had a double page spread in The Independent newspaper, in the Business Monthly section on Tuesday 2nd September 2008 and interviewed by Kate Hilpern. The article "Many Happy Returns" featured Sam Alfred at the printers as greeting cards came off press and with a selection of Jivana Style's Asian greeting cards. What a great story and fab pics! Click here if you missed the paper to read the article online on The Independent Website

Daily Express - March 2008

The daily express wrote about Jivana Style on March 13th 2008 - it was a concise and exciting article, written by Maisha Frost. This news story was picked up by the agency Press Trust of India and sent to the media all over India and globally! The British Satelite News agency also filmed our story which should be out soon!

Click here to read the article online from the Daily Express Website

More Jivana Style News!

If you would like to find out more about Jivana Style, our business and other press articles, please do visit our other website: www.jivanastyle.com.

You will find a raft of other news and press articles here.

Asiana Magazine - July 2007 The features editor from Asiana Magazine, Radika called us up for an interview to get the lowdown on our business, our recent appearance on the TV show Dragon's Den and to find out what we had in the pipeline. We took our lifesize cartoon cut-outs of Desi Diva and Bhangra Boy and a selection of Asian greeting cards and gifts for the photoshoot, resulting in a fabulous double page feature in the Asiana Magazine! Click Here to open full Asiana Feature ( the article will appear in a pop-up)

Mela UK 2007 Celebrating Asian Culture in Britain the Mela UK magazine features the best of Asian culture and business - Jivana Style was featured in the 2007 issue of this national magazine. The article titled "Celebrating Creative Cards" featured a selection of Jivana Styles' unique Asian greeting cards and Desi mugs - Desi Dad, Groovy Mum, Punjabi Princess and Punjabi Munda. Click Here to read whole article (a larger version of the article will pop-up).